Powered by superfoods and perfected by science, Youth To The People prides itself on carefully crafted formulas made from antioxidant-rich leafy greens (think: spinach and kale), as well as beneficial vitamins and other proven, natural sources of youth-preserving goodness. Inspired by the women in their lives – not least their grandmother Eva, who was a pioneer in pro-level skin care – co-founders (and cousins!), Greg Gonzalez and Joe Cloyes set out to further their family’s legacy of innovation by developing plant-based formulas of unparalleled quality. Hailing from California, this eco-conscious, philanthropic brand is committed to harnessing nutrient-dense superfoods that have an impact on your skin’s health and less of one on the environment—rest assured, every formula is cruelty-free and 100% vegan!